Lead the Market
Use a Freight Index to Elevate Executive Visibility and Drive Demand.
Lead the Market
An Index Positions You at the Center of the Supply Chain Conversation.
Whether the insights come from your internal ops, a third-party source, or a LeadCoverage data partner — we'll build the narrative and put it in front of your buyers, analysts, and the press.
Indexes make you the voice of what's happening now — and the company everyone looks to next.
In short, an Index is a monthly data report built to grab media attention and keep your company visible in the industry — and each release must be paired with a press release.
The Strategy Behind It
Executive Thought Leadership Is One of the Only Things Still Working in Freight GTM
Data earns credibility. Indexes create gravity. An Index gives your executive team a recurring market presence with something no competitor can duplicate: your unique point of view, backed by facts.
Index Outcomes:
Monthly or quarterly cadence of earned media
Authority-based demand generation
Executive visibility and social reach
Full-funnel content your sales team will actually use
The Index Creation Process
Built by LeadCoverage for the Logistics Industry
We manage the full cycle — from sourcing or shaping the data to delivering a live market narrative.
Steps Include:
Discovery & KPI strategy
Narrative development + media alignment
Content and web creation
Launch, capture, automate — then repeat
Whether monthly or quarterly, the cadence is what drives visibility and pipeline momentum.
What Index Success Looks Like
Built and Sustained by LeadCoverage
Indexes aren't content — they're credibility engines.
Who This Is For
Built for Supply Chain Leaders Who Want to Be Heard
This is for you if:
You need media coverage that aligns with your ICP
Your sales team needs relevant outreach content
Your executives need a strong POV in the market
You want a repeatable way to launch PR-backed demand gen
Don't have proprietary data?
We can use third-party sources, licensed data, or industry models. What matters is positioning you as the authority.
Delivery + Investment
Quarterly or Monthly — Built to Scale With Your Team
Indexes are available as:
Quarterly Index Engagements
Ideal for earned media and campaign anchoring
Monthly Index Engagements
For high-frequency data points and recurring content needs
Each Index is structured as an add-on to your current LeadCoverage retainer, with pricing dependent on:
- Cadence (monthly vs quarterly)
- Data source and analysis complexity
- Level of design and media support required
We'll scope the right fit — then we'll build it for impact.
Ready to Build Authority?
Let's identify your Index topic, source your data, and create a recurring narrative that drives revenue.